Promoting the Elections

It’s important for everyone's local communities to get involved in the trustee elections and step forward for our schools. There are many ways to use local media to tell people about the upcoming elections.

The school trustee election campaign is an event that local media can support – but they have to know what is going on. By working constructively with local reporters, you can give them news articles that local audiences are interested in and get this key information out into your community.

 

Build your school profile

The school trustee elections are a great opportunity for schools to talk about student achievements and community focus.

Find something interesting and new to talk about to build your school profile. What you want is for people in your community to think about putting themselves forward for nomination. Encourage people with a range of experiences, different skill sets and interests to be involved and represent their community on a school board.

Inform them about the opportunities of being on a board and the difference that being a trustee can make for your school.

 

Print and digital media

Writing a media release

If you choose to write a media release, ask yourself the same questions that reporters do before you put pen to paper.

These include:

  • What? Why?
  • Where? When?
  • Who? How? 
  • Remember to say the most important thing first - Just as you would if you were reporting something exciting to a friend
  • Make sure the headline and first line grabs attention. The reader needs to know who is saying what – so attribute information to your agreed spokesperson
  • Use interesting language, colourful words and phrases that the reporter will be able to use
  • Keep your sentences short
  • Repeat information from previous media releases
  • Don’t assume that people will remember what you have told them before
  • Include a contact name and number for the journalist to call if they need more information - and make sure the contact person will be available

The following could make good headlines:

  • Election countdown begins for local schools
  • Local schools gear up for trustee elections
  • Use your skills for your local schools
  • Being a school trustee is very rewarding
  • Local people encouraged to “step forward for our schools”

Click here for an example of how your media release could be laid out.

 

Tips for giving an interview

You need to know what the interview is about before you get into an interview.

Questions for a reporter before the interview:

  • what media organisation they work for
  • what issues they want to cover
  • if anyone else is being interviewed
  • what their deadline is

What you can tell a reporter:

  • Be comfortable to ask for a phone interview if you’re not comfortable to be in front of a microphone or a camera
  • take some time to get your thoughts in order
  • talk to other people if you need advice
  • decide what you want to say and write it down
  • call the reporter back

 

Right the wrongs

When you see something in the newspaper, on the radio or on television about the school trustee elections that is not correct, you could contact the reporter and say so. Reporters don’t want to have wrong information in their news stories and would prefer to know quickly.

Be polite and have all the facts when you contact the reporter. You could leave your contact details so they can contact you in the future to check the information.

Make sure to follow up after you send a media release or give an interview. Find out when it will be published and be sure the share the story on social media to extend the reach.

 

Social media

Social media is another way to raise awareness and put out key messages into your community. You might like to consider using Facebook or Neighbourly to promote the elections to your community. 

Posts coming soon - watch this space!

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